Where Wrestling's Regional History Lives!
- Jason HessHello and welcome to the latest installment of Houston Wrestling here at Kayfabe Memories. As we enter into the spring season, we enter into sweeps time for television, where ratings are paramount and advertising is a bit flashier. Just this past Sunday, we saw the brand new commercials made for the Super Bowl by creative people hawking soda, food, cars, and just about everything else consumers…consume.
you enjoy or dislike pop singers hawking the latest brand of cola, or
professional athletes proclaiming the greatness of cars they never
drive, advertising is the backbone of all television.
The more ratings you have, the more you can charge for
advertising spots i.e. commercials.
Houston Wrestling regularly beating Saturday Night Live in the Bayou
City on Saturday nights, and usually winning its time slot when it would
air on Sunday morning, advertisers were eager to run commercials on
Houston Wrestling. Paul
Boesch would also make a fair penny by In this look back at the 1980’s
in Houston, we will focus on some of the more famous (or infamous)
sponsors and advertisers seen on Houston Wrestling television.
What was unique was the mix of commercials shown, as well as
“interviews” with Paul Boesch or Peter Birkholtz, promoting a sale,
or something to that effect. Let’s
take a look at the top 10, but first some honorable mentions:
Shown many times early on, but by the mid 80’s, I don’t
remember them as much.
Russell Chevrolet/Mike Calvert Toyota:
Doug Russell would be interviewed by Paul Boesch regularly until
his dealership became Courtesy Chevrolet.
Mike Calvert Toyota is still one of the biggest car dealerships
in the Houston area, and advertised heavily on Houston Wrestling until
Tiger Conway Fence Company:
Outside of numbers one and two on our list, Tiger Conway’s
fence company can lay claim to the most creative tie-in to Houston
Wrestling, as his company would put up the cage matches at the Coliseum
for some time!!! Conway
would provide the chicken wire meshing in exchange for promotional time,
and a plug from Boesch or Birkholtz during the cage match!!!